Skinfidence Beauty

Confidence in your skin, from within

Why Choose Us?

Skinfidence Beauty is an elite skincare and beauty brand, delivering the best quality, yet affordable products, to make you feel comfortable in your own skin from within. 

We believe that skincare is not a "one size fits all". Everyone has different skin concerns. Therefore, what may work for some, may not work for others.

That's where we come in, to help you find the right product based on your specific skin needs. Whether you have oily, dry, combination, acne prone, anti-aging/wrinkles, hyperpigmentation, we have products that will help you achieve your desired results.


Everyone's skin is different and may react differently. If you have super sensitive skin, we recommend doing a patch test on your arm or other skin regions, rather than your face. Skincare products don't tend to work overnight, so be sure to allow 4-6 weeks to ensure results and satisfaction. 

About Us

Melissa Lafferty

Founder and Owner

Thank you for checking out Skinfidence Beauty. My name is Melissa Lafferty and I am the proud Founder and Owner of Skinfidence Beauty. 

As long as I could remember, skincare and cosmetics have always intrigued me, even at a young age. I struggled a lot with acne and oily skin as a teenager, which also carried over to my mid 20's. I was always so self-conscious of my skin, especially without a full face of makeup on. You wouldn't dare catch me walking out of my house without some sort of makeup on, to hide my acne and scarring. I would always pack on the foundation and concealer, and as much as I LOVE makeup, I realized that it all starts with your skin.

Your skin is the canvas for your makeup, and if your skin is uneven, bumpy, oily, dry, or just not at its optimal potential, no amount of high-end makeup will ever lay right, on top of the skin.

For over 15 years, I have continuously researched skincare ingredients and followed many skincare experts on YouTube. I always stayed in the know about the newest skincare products and tried just about everything from drugstore to high end. 

Now in my mid 30's, I realized that just because a skincare product may cost $150, does not mean it will perform to those standards. There are various other products out on the market that will work the same, if not better than a high-end product. You should not have to sacrifice the only skin you have just because your budget doesn't allow it.